Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Strategy has outlined a “last resort” scenario where it might sell. This guide explains how its BTC strategy works and which ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I've recently been thinking about how, in life and in business, some terms are too often ...

Take a moment and read these two words: strategic plan. Now close your eyes and picture one. If what comes up is a thick binder, gathering dust on a shelf next to other thick binders from five and ten ...

Opinions expressed by Entrepreneur contributors are their own. A successful organization understands its strengths and weaknesses, sets clear goals and objectives and achieves them through action. A ...

Turn your strategic plan into a specific operational plan with these steps and examples. An annual plan is an operational plan that indicates specific goals and objectives for a particular program or ...

Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why. Many brands put all their effort into ...