Do you want people to talk about your brand? Do you want buzz for your products on social media and visibility on e-commerce? Based on my experience, with a couple of marketing decisions, brands can ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Have you ever had an online ad follow you for days on end? It appears as you’re scrolling through social media, on the sidebars of your favorite news column, and above the navigation bar of that ...

While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

According to YouTube, 13 million hours of video were uploaded in 2010, 48 hours of video are uploaded every minute, and 3 billion videos are viewed everyday. Looking at comScore’s August U.S. Online ...

Answer: Injecting personality into your publication is one way to give yourself a little edge in the battle for the hearts and minds of the market. You're probably using your newsletter to "...build ...

For most faculty members, the hardest thing about entrepreneurship is the marketing — figuring out how to “monetize” your academic skills and services. It’s a ...

Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you ...

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single time: Steve Jobs’ ...

As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...