A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you're launching your own business, you have a ton of questions that need to be answered: How do you ...

When Robert Sampson and his co-founders were thinking up the name for their New York City restaurant, they wanted something that aligned with what the establishment offered–fresh and delicious Thai ...

Naming your business is incredibly exciting...and also incredibly hard. The right name can get your business off on the right foot, and the wrong name can scare customers away before you even open the ...

An LLC, or limited liability company, is a popular business structure because it legally separates the business from its owners, shielding them from personal liability. LLC members can also enjoy tax ...